New York Times Bestselling Author and Journalist Elaine Welteroth has created birthFUND, a revolutionary approach to the maternal healthcare crisis that creates access to midwifery care for those in need. The initiative matches individual funders to families seeking midwifery care. Welteroth has partnered with the likes of Serena Williams, Karlie Kloss, Kelly Rowland, and more to launch the initial Founding Family Funders that will usher in the launch of birthFUND.

Dial Zero Marketing was contracted by Elaine Welteroth on behalf of bithFUND to conceptualize a brand identity, design the birthFUND website, create the social media launch strategy, and provide assets and launch day support. Kelly ideated and presented brand identity concepts for Elaine’s team, bringing them to tears. “Seeing what you’ve created is pushing me to think even bigger,” Elaine said during the pitch. “I feel so seen. I feel like I’m listening to a sermon at church.” Kelly then created a website within 3 day’s notice.

Designer + Art Director: Kelly Wiesehan