L'isten is a non-alcoholic wine brand specifically building a brand around the act of enjoying wine with friends without the hangover.

L’isten approached Dial Zero Marketing to craft a unique brand identity that would stand out on the shelves of major retailers like Target and stop Zillennials mid-scroll on social. The project scope included brand strategy, messaging and positioning, brand identity, packaging design, and social media templates.

Designer + Art Director: Kelly Wiesehan