ROSO
BRAND IDENTITY / PACKAGING DESIGN / SHOPIFY

Alyssa Amoroso, pop culture influencer has worked with Kelly throughout the evolution of her tea brand, formerly Tea With Publyssity. Kelly has collaborated with Alyssa on brand identity, packaging design, and is currently building the Shopify store for an August 2025 launch.

Kelly has been a true partner throughout the rebrand process. The goal with the rebrand was to focus attention away from the influencer herself, and create a standalone, household brand that will kill with DTC and build momentum for a future successful retail launch.

Designer + Art Director: Kelly Wiesehan

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