BrevE Coffee
Brand Identity / Art Direction / Packaging Design / SHOPIFY
Brevé Coffee® began over 30 years ago, and today, we continue to small-batch roast our proprietary coffee blends in our home base in St. Louis. We believe in the significance of specialty coffee and screening the finest beans globally, which comprise our collection of flavored, blends and single-origin coffees that are all flavor, no bitterness.
Brevé Coffee hired Kelly Wiesehan to rebrand in 2020. Kelly conducted extensive market research on brand voice and brand identity. She created a comprehensive Brand Book for Brevé Coffee that included messaging, positioning, brand identity, brand guidelines, social media best practices, and more.
Kelly had the honor of redesigning Brevé Coffee’s packaging in 2021. She designed two bags: The Original No. 95 and the Ozark Blend. She also designed a system of labels that allows the Brevé team to use the same Original No. 95 packaging and keep costs low, while showcasing their variety of flavors. She art directed four photoshoots over the course of a year, supplying Brevé with stunning content for years to come.
Brevé Coffee is currently sold online, in over 50 retail locations, and in hundreds of hotels, restaurants, universities, corporate offices, hospitals, and through national food distributer US Foods. Kelly recently designed their Shopify store, which launched in June 2025.
Creative Director: Kelly Wiesehan
Designer: Kelly Wiesehan
Brand Strategist: Kelly Wiesehan
Photographer: Abbie Rudolph















