CRATE AWAY
Brand Identity / Art Direction / Shopify
In 2020, while traveling around the country, Kristyn couldn't find a pet crate that was adequate for her dog Bo, so she decided to do something about it.
Crate Away is building the foundation for a fuller life with your pet through innovative crating solutions, tech enhancements, accessible pricing,
and convenience.
Crate Away teamed up with Kelly to craft a cohesive, innovative, and unforgettable visual identity for this emerging pet brand. From designing a sleek, modern logo to curating a distinctive color system, she ensured every element reflects the brand’s essence. She then designed and launched Crate Away’s Shopify store, bringing the brand identity to life in a full circle moment.
Designer + Art Director: Kelly Wiesehan











